While I love how Sanrio made Hello Kitty a superstar globally, but I do think that Sanrio has gone overboard with certain products and are just not meant to be sanrio products.
Take for instance, the Hello Kitty Wine bottles…
Call me crazy, but they look like a gimmick with the Hello Kitty brand pasted on wine that probably isn’t up to fine standard for regular wine drinkers. As a sanrio addict, I’m quite embarrassed when people ask if I will buy the Hello Kitty wine because they know I love Hello Kitty. I do love the kitty, but not to an extent that I need everything to have her face on every household product. My problem here is that I know Sanrio is not a wine maker business and I feel that Sanrio has become such a greedy, money hungry business that they’ll paste Hello Kitty on any such product. From the look of their many many products, it’s gone mass produced. In my thinking, mass produced doesn’t necessarily mean good quality products that is worth your invested money. Take for example the Hello Kitty vacuum that is selling in Japan.
Do you seriously imagine that this Hello Kitty Vacuum Cleaner can stand up nicely next to a highly recommended Vacuum Cleaner (in stores like Best Buy) that’s been around for many years? It just shows you how Sanrio can forsake the value of a product just to make a simple buck from the Hello Kitty obsession. The only ones who’d buy products like these are die-hard Hello Kitty stans. I can see this vacuum cleaner breaking faster or not doing such a good job of cleaning the carpet while compared to the expensive yet non-Hello Kitty vacuums that are worth every single penny of your money.
I just simply do not understand Sanrio. Don’t they care about their reputation as a company that deals with valued quality products, rather than selling cheap knock offs with a pasted Hello Kitty sticker?
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Sanrio Collector